My First Day on the Job Essay Example For Students

My First Day hands on Essay I could never have accepted that I was going to work in a retail location before arriving at the age of sixteen, however I really got to. It was a stunning day. I was happy, thrilled, and euphoric. It was certainly not your normal school day, since commonly I’m adhered in school replicating notes for the entire day. It was the morning of November 27, 2013, the most chilly day of the year. I ventured out of the vehicle, snatched my lunch pack, and bolted the entryways. When I left the vehicle the sound of a bomb going off resonated all through the abandoned parking garage. I immediately glanced around to see where the ludicrous sound had originated from, yet observed nothing. My mom advised me to get inside rapidly, so I dashed through the wet snow to the front of the store. On my way over the parking area I looked up towards the sign over the passage, and saw an enormous hole toward the start of the work â€Å"Marks. † The â€Å"M† more likely than not been pried off the plaster divider and vanished into the blowing day off. The second I ventured into the store I was welcomed by Linda, who might be preparing/working with me for the afternoon. She was exceptionally short, accommodating, and sweet. For around 1 hour Linda demonstrated me around the store, and disclosed to me the best possible and the ill-advised strategies and rules. At nine oclock sharp the store was opened, and numerous clients raced through the entryways visiting among one another. At the point when a client carried their things to the money, I would evacuate the security labels, by utilizing an extraordinary apparatus (it took AWHILE to get the hang of). In the interim Linda would work the sales register, because I was excessively youthful. My early introduction of the day was that there would be a great deal of weight for me to complete all my doled out assignments and obligations. I was thoroughly off-base, it appeared as though I didnt have any work whatsoever. The entirety of the representatives worked with each other, making everyone’s occupations much simpler. During my mid-day break I got the opportunity to eat before an enormous level screen TV, which looked fresh out of the plastic new. The break room had a microwave, stove, dishwasher, refrigerator, cooler, toaster, and an espresso machine. The smell of the room was a mix of overcooked lasagna, and newly prepared oats treats. My lunch was disappointing, it felt incredibly wet, and tasted unpredictable, on the grounds that it had been made the prior night. After my mid-day break, Gary took me to the rear of the store, which was utilized as a getting territory and kept the additional product. He clarified their framework behind the mystery codes that is on all the items. I found the tidiness of the workspace impeccable, and I had the option to discover everything that I expected to finish the entirety of my undertakings. Generally speaking, I had a phenomenal encounter, and it was a genuine eye opener for me. I cherished the way that all the individuals I conversed with answered to me with either a â€Å"thank-you,† a â€Å"your welcome,† or a â€Å"great work. † I accept that if the educational committee hadn’t gave the evaluation nines this chance, I wouldnt comprehend what to get ready for, or what's in store when I go to my first real activity. Another immense thing I understood was that, my mom (partner director) didnt simply sit on her butt throughout the day. She has a colossal measure of issues, errands, and grumblings to all arrangement with each and every day.

Gene Therapy Essay -- Genetics Science Essays

Quality Therapy The Human Genome Project started around 1986. The fundamental objective of the task is to find and grouping all qualities found in human DNA. The goals for this aggressive exertion are to get familiar with heredity of infection and to find the qualities that would help in quality treatment. Advances in quality treatment endeavor to treat innate illnesses and conceivably take out infection from the genome. The meaning of quality treatment is the presentation of qualities into existing cells to forestall or fix a wide scope of ailments (Jaroff, 1996). Quality treatment has two prospects of malady treatment, physical quality treatment and germline quality treatment. Substantial quality treatment includes the control of quality articulation in cells that will be restorative to the patient however not acquired to the people to come. Germline quality treatment includes the hereditary alteration of germ cells, which give the change to the people to come (Wilson, 1998). Physical quality treatment is right now being looked into all the more forcefully because of moral and specialized complexities with germline quality treatment. Specialized Aspects Quality treatment started with the Human Genome Project. The Human Genome Project has discovered quality areas for some ailments. Among the illnesses that have been found Huntington’s sickness, cystic fibrosis, ADA inadequacy, and two qualities for bosom malignant growth are only a couple of models. After a sickness causing quality is discovered, amending it is the following coherent advance. This can be accomplished through different techniques. One of the main tried strategies was to acquire the defective quality from the patient, bring the adjusted quality into cells, lastly infuse the changed cells once again into a vein. Blood is taken from the influenced individual to get cells with DNA carryi... ...imit our capacity to adjust to biological and natural changes. Notwithstanding this, I am energetic about quality treatment. I need to carry on with a sound life and I need my youngsters to have the option to live cheerful, solid lives. With quality treatment, the utilization of human cells to treat ailment looks encouraging. Who knows, when the earth changes, quality treatment might be progressed to the point that a straightforward infusion could cause us to adjust to this change. References Elmer-Dewitt, Philip. The Genetic Revolution. Time. January 17, 1994. V 143. N 3. P (46-44). Beauty, Eric S. Better Health Through Gene Therapy. The Futurist. Jan-Feb 1998. V 32. N 1. P (39-43). Jaroff, Leon. Keys to the Kingdom. Time. Fall 1996. V 148. N14. P (24-29). Wilson, Jim. The Institute for Human Gene Therapy. Gotten from the WWW November 1, 1998:http://www.med.upenn.edu/~ihgt/information/whatisgt.html

Essay Topics For Nursing Entrance Exams

Essay Topics For Nursing Entrance ExamsCareers in nursing cover a wide variety of topics, but when you are looking for essay topics for nursing entrance exams, this can be one of the more difficult decisions to make. While this is not an exact science, there are some general rules to help you make your decision. The very first thing to keep in mind is that the nurse that scores the highest on the entrance exam will get to practice on the actual rotations. That means, by scoring very high on the entrance exam, you are in a good position to practice on the rotations.Another thing to keep in mind as you try to come up with essay topics for nursing entrance exams is that you need to have your essay topics focused on specific areas of medicine. You want to write your essay topics from the point of view of the prospective nurse, so if you are writing an essay about a specific nursing specialist that will be involved in patient care, you will want to start with that.Now that you know that t his is a great area to work from, you need to be careful to make sure that you do not be too specific as far as your essay topics. In other words, you do not want to be too much of a generalist, because that can get tedious and you may forget what areas are specific and what areas you should not be focusing on.However, if you take your time and you are very specific and you write in the third person about areas that relate directly to medical studies, you will be able to write in a way that is very specific. In fact, you may be surprised how good you are at the idea of writing in the third person, because it helps you to be very specific, and it helps you focus your attention on specific things.For example, when you are trying to come up with essay topics for nursing entrance exams, think about the very basic issues of the study of health care. You can look at statistics, or you can look at the physical evidence, or you can look at different kinds of drugs and their effect on diseas es. You can use the statistics to help you identify the most common problems faced by doctors, or you can use the physical evidence to show how drugs can change the course of a disease.Of course, you can also look at the various kinds of drugs themselves, and figure out what they do, how they affect the body, and why they work so well in some situations and not so well in others. Of course, these all go into the specific types of diseases, so this should be a great place to start.By having your essay topics about this type of information, you can be sure that your topics will be specific and they will be tailored to a wide range of different types of diseases. Also, because you will be writing on this topic on a specific issue, you will be able to write about different types of medications without even mentioning the real name of the actual drug, and without having to worry about your academic career getting ruined because of using a real name instead of a generic one.Of course, the most important thing is to remember that you need to be careful to make sure that you do not get too specific on your essay topics, because if you get too specific, you may end up using the same facts in multiple places throughout the essay, and this will hurt your chances of passing the exam. Be sure to make your topic about this as broad as possible, but be sure to use it as a foundation for your own topic.

Perspectives On Psychology And Evaluate Their Key Assumptions

Perspectives in Psychology This essay will give detailed descriptions of the behaviourist and cognitive perspectives in psychology and evaluate their key assumptions. The strengths and limitations of each perspective will be discussed along with an evaluation of their applications to contemporary issues in psychology. Finally there will be an analysis of the similarities and differences between each perspective and a conclusion. The behaviourist perspective is a scientific approach within psychology which claims that we are blank slates at birth and all human behaviour is learnt.Behaviourism was developed by John Watson in America in the early 1900s, (Cullis, T1999). Behaviourists focus on external conditions, learning and experience†¦show more content†¦He investigated his theory further by repeatedly pairing a neutral stimulus with an unconditional stimulus, such as the ringing of a bell with the arrival of food; this eventually led to the bell ringing alone causing the dog to salivate. Pavlov believed the bell was a conditional stimulus and salivating to the bell was considered the conditional response. B. F. Skinner was another influential psychologist who developed the theory of operant conditioning. Unlike Pavlov, Skinner thought that behaviour was determined by the consequences or rewards generated after the response, he called this operant conditioning, (Cherry, K 2005). Skinner invented a device which contained a button which an animal could press in order to gain food, water or some other form of reinforcement. Using this box he discovered two forms of reinforcement, positive (which resulted in a favourable outcome), and negative (which resulted in removal of unfavourable outcomes). Cognitive psychology, as opposed to behavioural psychology, is the science of how we think. Cognitive psychologists are concerned with the human brain and its functioning as an information processor. Key areas of interest within cognitive psychology are mental processes such as memory, perception, problem solving, language, creativity, attention span and thinking. Ulric Neisser published Cognitive Psychology in 1967

Women in William Shakespeare’s Plays Essay - 2376 Words

Shakespeare and the members of the Elizabethan era would be appalled at the freedoms women experience today. The docility of Elizabethan women is almost a forgotten way of life. What we see throughout Shakespeare’s plays is an insight into the female character as perceived by Elizabethan culture. Shakespeare’s female characters reflect the Elizabethan era’s image of women; they were to be virtuous and obedient and those that were not were portrayed as undesirable and even evil. When one considers Shakespeare’s female characters, one has to remember that the plays were written in a time when women were considered weak-minded creatures who were apt to make bad choices if given the freedom. Shakespeare, for the most†¦show more content†¦Orsino, as the frustrated suitor laments â€Å"that women are very inconstant in their love, and could have a feeling as deep as the love that he has for Olivia† (Bates 10). Shakespeare also plays with the role of strong women as undesirable, even evil. As we see throughout many of his plays â€Å"it is common in Shakespeare’s plays†¦ for the good characters to easily fall victim to their evil counterparts† (Peterson 12). This is particularly true of Cordelia and King Lear in the play, King Lear, as both become victims of Regan’s and Goneril’s plotting (Shakespeare V.iii.276-280). â€Å"Women as the most evil of characters is not a new experiment for Shakespeare† (Peterson 8). In Elizabethan life â€Å"a dominant woman was unnatural, a symptom of disorder† (Order in the sexes 1). Particularly in King Lear, we see the unnaturalness of dominant women and how they are evil. Regan and Goneril, who begin the play with false declarations of love for their father, soon become dominant women who show little regard for the values of their society (Shakespeare I.ii.54-61, 69-76). Regan, in particular, becomes a target. â€Å"[Lear] notes that humanity is in danger because of people like her† (Peterson 22). Even Albany, Regan’s husband, is appalled at what his wife has become through her thirst for power. â€Å"The woman form she takes, Albany proclaims, disguises the fiend which exists beneath and if it were not for this cover, he would wish to destroy her†Show MoreRelated Portrayal of Women in William Shakespeares Plays Essay3560 Words   |  15 PagesWilliam Shakespeares characterization of women varies immensely from one comedy to another. In his works, Taming of the Shrew, The Merchant of Venice, and Much Ado About Nothing, he portrays both dominant and submissive women. Ultimately, Shakespeare examines the complexity of women by displaying the vast array of attitudes, emotions, and their treatment and reaction to men as well as refuting the typical subservient wife role. In Shakespeares The Taming of the Shrew, the difficultiesRead More The Role of Women in Hamlet in William Shakespeares Play Essay2041 Words   |  9 PagesThe Role of Women in Hamlet in William Shakespeares Play Gertrude and Ophelia, the only two women in Hamlet, reflect the general status of women in Elizabethan Times. Women were suppressed by the males in their lives (brothers, fathers, and partners) and were always inferior. Ophelia and Gertrude have little or no power due to restricted legal, social and economic rights that were found in Elizabethan society. The male characters in Hamlet reflect this sexist view pointRead MoreEssay about The Life of William Shakespeare1274 Words   |  6 Pages William Shakespeare was a very talented man known for his various works of literature. His works include poems, plays, and sonnets. His works are then broken down into tragedies, comedies, and histories. Shakespeare left this world centuries ago, but his writings continue to live throughout the world today. He has greatly impacted the world of literature and his existence will forever be remembered. In 1564, William Shakespeare was born in Stratford-upon-Avon (Hazell 32). It seems thatRead MoreRole of Women in Shakespeares Plays - a Case Study of Macbeth and the Merchant of Venice1499 Words   |  6 PagesIntroduction William Shakespeare (baptized 26 April 1564 – 23 April 1616) was an English poet William Shakespeare and playwright, widely regarded as the greatest writer in the English language and the world’s pre-eminent dramatist. He is often called England’s national poet and the â€Å"Bard of Avon† (or simply â€Å"The Bard†).His surviving work consist of 38 plays, 154 sonnets, two long narrative poems, and several other poems. His plays have been translated into every major language and are performedRead MoreEssay on The Globe Theatre and The Elizabethan Audience 1022 Words   |  5 PagesThe Globe Theatre The Globe Theatre in London , where William Shakespeares most famous plays premiered; Hamlet, Othello, King Lear, Macbeth, and Twelfth Night, was built in 1599 in Southwark on the south bank of London’s River Thames by Richard Burbage. It was co-owned by Shakespeare, with a share of 12.5%. The Globe was a large, open-aired, three-tiered theater made out of timber taken from the Theatre-– a former theatre owned by Richard Burbage’s father. The Globe Theatre burned to the groundRead MoreThe Impervious Perception of William Shakespeare’s Twelfth Night1631 Words   |  7 PagesIllyria (fantasy world), Twelfth Night was supposedly originally written for the entertainment of Queen Elizabeth I. William Shakespeare’s comedy associates with the Feast of Epiphany (January 6th) and was means for entertainment in the seventeenth century. It contains some aspects that can be thought of as a successful comedy when compared to the standards of today’s society. The play incorporates some of the very same devices that are used in modern comedies today, such as topsy-turvy romance, fooleryRead MoreWilliam Shakespeare s Taming Of The Shrew889 Words   |  4 PagesIn many accounts, William Shakespeare’s Taming Of The Shrew, is often criticized for its seemingly misogynistic themes; such as the thought of â€Å"taming† a woman, thus making her completely submissive to her husband. While in the opening of the play, Katharine, ill-tempered but seemingly impenetrable, gets pulverized by Petruchio’s contradicting her words, and also saying disgusting jokes in an intense verbal arguement. In another example, one of the other main characters, Bianca, was bet on by severalRead MoreWomen s Tragedy : Hamlet And King Lear1185 Words   |  5 PagesDr. Pitchford ENGL 4037 24 November 2015 Women in Shakespeare’s Tragedies: Hamlet and King Lear While William Shakespeare’s Tragedies are well known for their violence, tragic heroes, and fatal flaws, the method in which Shakespeare portrays his female characters in a negative light is seldom expressed. The women of Shakespeare’s Tragedies are represented unfavorably, no matter if they are virtuous or evil. â€Å"Shakespeare’s plays are not lacking in women with positive human qualities, and some ofRead MoreWilliam Shakespeare And Domestic Violence .During High1006 Words   |  5 PagesWilliam Shakespeare and Domestic Violence During high school, students will tend to read multiple plays written by William Shakespeare in school. In fact, part of the English Language Arts (ELA) Standards set by Common Core included William Shakespeare’s plays. For ninth and tenth grade students, standard CCSS.ELA-Literacy.RL.9-10.9 expected them to be able to examine how an author draws on and transforms source materials in a specific work (Common Core State Standards, 2017). The examplesRead MoreWilliam Shakespeares Taming of the Shrew William Shakespeare’s romantic comedy, The Taming of1100 Words   |  5 Pages William Shakespeares Taming of the Shrew William Shakespeare’s romantic comedy, The Taming of the Shrew, is an embodiment of the context in which the text was shaped, the Renaissance. The Renaissance period was a time of progression, primarily in the areas of art, science, humanism, religion and self-awareness. The Renaissance focused on taking elements of the past including religion, art and science and adapting them to make them better. Humanists advocated for the freedom of the individuals

Cervical Cancer Essay - 1058 Words

Cervical cancer malignant cancer of the cervix uteris or cervical area. It may present with vaginal bleeding but symptoms may be absent until the cancer is in its advanced stages, which has made cervical cancer the focus of intense screening efforts using the Pap smear. About 2.2 percent of women carry one of the 2 virus strains most likely to lead to cervical cancer. One of the symptoms of Cervical Cancer is very Unusual amount of discharge. Treatment consists of surgery in early stages and chemotherapy and radiotherapy in advanced stages of the disease. An effective HPV vaccine against the two most common cancer-causing strains of HPV has recently been licensed in the U.S. These two HPV strains together are†¦show more content†¦Although there are several known risk factors for getting cervical cancer, no one knows exactly why one woman gets it and another doesnt. One of the most important risk factors for cervical cancer is infection with a virus called HPV (human papillom avirus). HPV is a sexually transmitted disease that is incredibly common in the population, one study showed that 43% of college age women were infected in a 3-year period. HPV is the virus that causes genital warts, but having genital warts doesnt necessarily mean you are going to get cervical cancer. There are different subtypes, or strains, of HPV. Only certain subtypes are likely to cause cervical cancer, and the subtypes that cause warts are unlikely to cause a cancer. Often, infection with HPV causes no symptoms at all, until a woman develops a pre-cancerous lesion mostly of the cervix. Because infection with a STD is a risk factor for cervical cancer, any risk factors for developing STD are also risk factors for developing cervical cancer. Women who have had many or several male sexual partners, having sexual intercourse at an early age, or have had male sexual partners who are considered high risk (meaning that they have had several sexual partners and/or began having sexual intercourse at an early age) are at higher risks for developing CervicalShow MoreRelatedCervical Cancer2176 Words   |  9 Pages414 C. Rath Cervical cancer is considered to be a slow-growing reproductive disease that affects thousands of women in the United States annually. This particular type of cancer forms within and/or on the tissue of the cervix. The cervix is part of the female reproductive tract, which connects the uterus to the vagina. Cervical cancer begins when surface level cells on the cervix divide uncontrollably causing cervical lesions, which if left untreated can progress into cancer. If not foundRead MoreThe Prevention Of Cervical Cancer Essay1521 Words   |  7 Pagesdetection of diseases especially in diagnosing cancer. From that one of the foremost programme allied to women cancer is cervical cancer screening in Pacific island woman. Cervical cancer is the most leading disease problem in NZ which is more in the pacific area .Cervical cancer is the cancer of the cervix. It is a preventable disease which is detected in early. In NZ the rate of screening is still increasing because of the introduction of National cervical screening programme which was launchedRead MoreThe Prevention Of Cervical Cancer Essay1835 Words   |  8 PagesCervical cancer is one of the leading causes of cancer related mortality in countries such as India accounting for more than 17% of all cancer deaths in women aged 30-69. [3] Cervical cancer is one such type of cancer in which screening plays a significant role. Clinical trials done in below poverty level populations do encoun ter ethical issues to a certain extent with regards to informed consent as most or all of these patients are illiterate. However informed consent is extremely important whenRead MoreI. Introduction Cervical Cancer and HPV Vaccine Cervical cancer2800 Words   |  12 Pages I. Introduction Cervical Cancer and HPV Vaccine Cervical cancer is formed in the tissues of the cervix, an organ that connects the uterus and the vagina. Virtually all cervical cancers are caused by Human papillomavirus (HPV) infections (Schiffman et. al., 2007). HPV is the most common sexually transmitted infection in the United States. According to the CDC, 75% of sexually active people aged 15-49 have the infection at some point in their lives. (CDC). BecauseRead MoreThe Incidence Of Cervical Cancer983 Words   |  4 Pages According to the American Cancer Society (ACS) cervical cancer incidence rate among Hispanic women residing in the United States, is about 60% higher than among non-Hispanic white women. A geographic analysis in the United States found that, Hispanic women experience the highest cervical cancer incidence rates of any racial/ethnic group in every region; the highest rates were found among Hispanic women in the Midwest, likely due to large numbers of new immigrants in this region (ACS, 2016). ThisRead MoreWhat Is Cervical Cancer?2614 Words   |  11 PagesBackground: What is Cervical Cancer? This year alone approximately 12,360 documented new cases of cervical cancer in the United States and 4,020 deaths according to National Cancer Institute (â€Å"Cervical Cancer†, 2014). Cervical cancer is a slow growing cancer that grows in the tissues of the cervix (an organ that connects the uterus and vagina). The disease is predominantly caused by the human papillomavirus infection (HPV). According to the Center for Disease Control and Prevention, the HPV virusRead MoreWhat Are Cervical Cancer?2935 Words   |  12 Pages Abstract (TBD) Background: What is Cervical Cancer? This year alone approximately 12,360 documented new cases of cervical cancer in the United States and 4,020 deaths according to National Cancer Institute (â€Å"Cervical Cancer†, 2014). Cervical cancer is a slow growing cancer that grows in the tissues of the cervix (an organ that connects the uterus and vagina). The disease is predominantly caused by the human papillomavirus infection (HPV). According to the Center for Disease Control and PreventionRead MoreTaking a Look at Cervical Cancer742 Words   |  3 PagesLet the truth be known that cervical cancer can affect everyone with cervix. That is, all women. It doesn’t just happen to those with multiple sexual partners or women after the age of 30. It can happen even to monogamous women and women in their 20s. But bear in mind that cervical cancer is preventable and curable especially in its early stages. Massive now is the campaign and attention given by health workers, media and people who had experienced cervical cancer themselves or within their familiesRead MoreThe Primary Causes Of Cervical Cancer Essay1178 Words   |  5 PagesAbstract The primary cause of cervical cancer in women is Human Papillomavirus (HPV). HPV is an infection transmitted through sexual intercourse (Buchwald et al 2014). In all cultures around the world, there is the recognition of the vulnerability of the sexually active, young women. Also, measures are being taken by various countries to introduce the HPV vaccination. However, the various efforts have not been successful due to the emotional charged and divisive social nature of the sexual behaviorsRead MoreCauses And Treatment Of Cervical Cancer1335 Words   |  6 PagesINTRODUCTION Cervical cancer is a disease in which malignant (cancer) cells form in the tissues of the cervix or cervix uteri. Cervical cancer is the third most commonly diagnosed cancer and the fourth leading cause of cancer death in females worldwide with over 527,000 new cases 1,2 and perhaps the second most common cancer among women in the third world countries 3-5 It accounts for 9% of the total new cancer cases and 8% (more than 265,000) of the total cancer deaths among females.1,2 More than

Tory Burch Essay Example For Students

Tory Burch Essay Introduction: The fashion industry is one of the most competitive industries in the world: sought after products and coveted brand-name garments can be â€Å"in† one season and just as quickly â€Å"out† the next. It is one of the most difficult industries for a new brand to successfully penetrate, as the top tier of respected and recognized designers have built their brand equity through many seasons of impeccable looks and styles that consumers have come to demand. Tory Burch LLC, however, made the feat seem easy in 2004 when the start-up brand stormed the women’s ready-to-wear apparel scene and introduced their luxurious, yet affordable, line of clothing. Selling out its first shipment in a matter of weeks, Tory Burch LLC set the tone for its furious rise in the fashion industry. Tory Burch, the founder of Tory Burch LLC, recognized a niche in the women’s high end fashion market for designs that are practical and easy to wear at respectable prices. She built her brand upon that concept. Four years after an initial $2 million investment to finance one freestanding boutique in lower Manhattan, Tory Burch LLC now has twelve locations across the United States. More recently, in an effort to hold down production costs and achieve economies of scale, the company added wholesale accounts including Saks Fifth Avenue, Neiman Marcus, and Bloomingdale’s. The collection, which started with a mere 20 styles, now boasts more than 1,000. After four years in business, the company’s annual sales are estimated at about $115 million. The question looming on the horizon is whether Tory Burch, LLC has the potential to become a timeless brand, or whether it is merely a passing trend in the constantly changing apparel industry. The explicit problem presents itself in the onslaught of brands vying for a share in the women’s fashion market. The already established and successful brands of Diane von Furstenberg, Theory, and Marc Jacobs offer styles and quality of products comparable to that which Tory offers. In addition, given their preexisting loyal customer base, it is questionable whether Tory Burch can continue to draw new customers, boost sales, and ultimately become a â€Å"timeless† brand. This paper will explore two of the four â€Å"P’s† of marketing which Tory has explicitly focused on to propel itself to success. The first is pricing. Tory Burch’s favorable pricing in the high-end fashion market has allowed it to experience rapid growth in the last four years. This pricing strategy may be an appropriate means to achieve continued sales growth in the niche women’s luxury apparel market. The second is product development. Tory’s product development strategies have given it a unique advantage over its competition and is one of the keys to Tory’s continued success. In addition, an understanding of how Porter’s 5 Forces affect Tory Burch within the fashion industry will lead to a series of recommendations as to how Tory should undertake to ensure its survival in the ever-fickle fashion industry and become a â€Å"timeless† brand. Chapter 1: Competitive Analysis of Tory Burch and the Luxury Apparel Industry 1. 1: Threat of Potential Entrants Although new brands are by no means guaranteed success, the fashion industry provides a relatively open space for new entrants. New market entrants offering products with similar styles and design philosophies have the potential to draw loyal consumers away from Tory. Tory has been very successful in past seasons by introducing appealing wardrobe staples, such as the extremely popular â€Å"Reva Ballet flats† that have been described as reaching â€Å"cult status. † This does not guarantee, however, that new brands entering the market will not rival the products that consumers will demand. There are two reasons why new entrants may not pose a significant threat to Tory Burch. First, designers must invest significant time to develop a unique vision upon which to build its line of clothing. Not only does a designer need significant time to design a line and produce samples, it must also take time to establish itself within the fashion industry and build its reputation with notable people and groups. Second, a large capital investment is required to fund the production and the distribution of the apparel. Funding is also required to perform extensive market research to ensure that the styles generated by the brand fit the current fashion trends that consumers are interested in buying. In today’s economic conditions, it may be difficult for new start-up designers to gain access to capital needed to enter the fashion industry. Although there are always talented and up-and-coming designers waiting for their chance to make their mark on the fashion world, it is not likely that new entrants have the potential to greatly affect Tory’s sales. The branding requirements alone to compete in the saturated luxury women’s fashion industry limit the impact of new market entry from new designers. Competition to the Tory Burch product line is most likely to come from designers of existing brands. Not only are they more likely to understand the consumers’ tastes, styles and aesthetic preferences, but they also have the required infrastructure and suppliers to produce high quality garments and accessories. However, given the current unfavorable economic conditions in the United States, it is not likely that the larger, more established brands will expand their product lines in these times. The risk of financial loss outweighs the possibility of a successful new apparel line. Therefore, the luxury fashion market is a safe place for existing brands such as Tory Burch in terms of further competition from new entrants. This leaves Tory free to focus on effective product pricing and product innovation. 1. 2: Threat of Substitutes Substitution is the ability of customers to find an alternative way to fulfill the needs that the former product was meeting. As more direct alternatives become available to the consumer, the demand for the competing firms’ apparel becomes more elastic and accordingly prices and profitability may be reduced. This is a significant threat for firms in the fashion industry due to the copious styles, designs and brands to choose from apparel from. The threat of substitutes for Tory Burch comes through price competition. J Crew, Banana Republic, and Express offer similar, yet more mainstream products, in the US market. While these brands have apparel that may be inspired by similar trends, they appeal more to the price sensitive, yet fashionable target market. While these brands are constantly promoting in-store sales and pushing their outlet locations, Tory offers her products at a consistent and higher price point. If brands like J Crew can continue to improve their brand and name recognition, loyal Tory consumers may experience less severe â€Å"switching costs† if they decide to purchase J Crew products. Tory is in the luxury apparel and accessories industry, which means that Tory faces the risk of decreased sales due to substitutes of knock-offs for real products. Corner vendors carry numerous Tory handbag look a-likes for a fraction of the price of the real thing. Consumers without the disposable income to spend large amounts of money on pricey name brand accessories, such as handbags, find these knock off’s an attractive substitute for genuine goods. The counterfeit trade industry is a major problem among the world’s most well-known and high priced brands, such as Louis Vuitton and Gucci. Counterfeiting can severely damage a brand’s overall equity, as the knockoffs are of much lesser quality and detract from the â€Å"exclusiveness† that owning goods like this provides. Ellen Goldstein, chairperson of the accessories design department at the Fashion Institute of Technology in NYC, believes that these knock off’s cheapen the products; rather than serving as a form of â€Å"flattery,† this mode of â€Å"stealing† significantly reduces sales from authentic brands. Counterfeiting of luxury fashion brand accessories like Tory can become a type of substitute good, particularly in the future as improvements in technology produce better quality fakes and better distribution outlets. The extent to which counterfeits effect Tory’s overall sales is unknown. At this point, because they are such a young company, it is unlikely that counterfeiters have seized any major opportunities to copy any of their bags. It also is beneficial for Tory that they produce over twenty handbags each season and do not have a â€Å"signature† print, such as Louis Vuitton’s brown â€Å"LV. † . 3 Buyer Bargaining Power Buyer bargaining power is defined as how easy the buyer finds it to drive prices down. In the high-end apparel industry, with a growing consumer base and a relatively constant number of sellers, buyers typically do not hold much influence over prices and thus, price sensitivity remains low. While prices are held at or around a level that will attract buyers, limited production of certain prints and styles allow firms to raise prices for those items. Consumers’ preferences, the availability of substitutes, and price sensitivity influence buyers’ bargaining power. Personal Narrative- Helping Others EssayThe Gucci bag retails for over $1,200, while Tory’s bag retails for just under $500. Capitalizing on the void in the marketplace for luxurious and stylish apparel comparable to high end designers, but offered at a lower price, Tory is able to achieve a significant market share in the women’s apparel industry. If it continues to offer high quality products that reflect the popular trends and styles demanded by the female consumer, its strategy of pricing should propel it to a 14% growth in sales over the next five years and begin them on the path to becoming a â€Å"timeless† brand. . 2Product Development 2. 2. 1 Wearable Styles While many high-end fashion designers offer sought after clothes and accessories, many women find that these looks are often â€Å"un-wearable† in everyday life. Complaining that these looks do not reflect the size and shape of the average American woman, many consumers are restricted from b uying luxurious clothing because it does not flatter their figure. This is the area of product development where Tory Burch excels and finds a competitive advantage over her competitors. Tory Burch blends timeless and classic design elements with modern fashion sensibilities. Picking up on the cuts and styles that flatter the shape of all sized women makes her clothing appeal to a wider range of consumers. The ready-to-wear aspect of her line draws many women who are eager to try new styles, yet are unsure if they can pull off risky trends that Gucci or Christian Dior offers. Tory Burch offers a trendy enough aesthetic that excites females consumers who are interested in fashion, while at the same time being classic enough to not scare consumers away. Exhibit 2. 1 offers a visual example of this strategy. This exhibit shows Tory Burch on the left offering a trendy, yet classic, approach to a chic, professional outfit. The picture on the right shows a Marc Jacobs dress ensemble, a designer who is direct competitor of Tory’s. The Marc Jacobs outfit is much riskier and further â€Å"out there† than the look of the Tory Burch outfit. The TB outfit, while evoking the feeling of being on the cutting edge of the new trends, still appeals to the consumer on a classical level. The yellow hat featured in the Marc Jacobs outfit is seen as not being wearable on a day-to-day basis by many female consumers, and thus reduces the sales of Marc Jacob’s products. 2. 2. 2: Bold Prints The second aspect of product development that Tory utilizes in her strategy for success is using bold and unique prints to differentiate her clothing from her competitors. In designing her clothing line, creative director Ms. Burch, draws inspiration from her favorite era—the 1960s and 1970s. She relies on such style influences as art, photographs, films, and her mother and father’s vintage wardrobes. Using these influences allows her to create unique prints that set her clothes apart from many of the solid colored tops and pieces of other designers. Exhibit 2. 2 shows the comparison between a typical Tory tunic and a blouse of one of their main, earlier identified, competitors: Theory. These bold prints are important to the design philosophy of Tory Burch, because they convey the inspiration of each season, and these prints are something that consumers have come to associate with the brand of Tory Burch. The unique prints chosen to make her clothing pieces are integral to the aesthetic of Tory Burch. CONCLUSION: Given its accessible price strategy and unique product development aspect of bold, unique prints and wearable clothes, I strongly believe Tory Burch has the potential to continually increase its market share of the women’s luxury apparel market and grow into a â€Å"timeless† brand. By sticking to these core strategies, Tory Burch will build brand loyalty among consumers and continue to increase sales at a steady rate of 8% for the next four years. Tory Burch will continue to build its brand equity, and in turn they will have the opportunity to open more freestanding boutiques as more consumers demand Tory Burch products. The following recommendations will enhance Tory Burch’s brand and name recognition, bolster growth, and allow Tory to continue on the path of becoming a â€Å"timeless† brand: 1. Develop advertisements highlighting Tory’s bold prints and unique aesthetic in top fashion publications: Vogue, Elle, Women’s Wear Daily, and InStyle. 2. Change their target market to a more focused and specific age group, rather than their current strategy of catering to â€Å"grandmothers, mothers and daughters. † This will allow Tory to more explicitly cater its prints/products to the specific tastes and trends of their target market. 3. Revamp ToryBurch. com to create a more interesting and personal online shopping experience- such as including a flash demo on the homepage, which will result in more visitors to the website and more purchasing of apparel. 4. Introduce a signature fragrance that consumers will associate with Tory Burch and incorporate the theme of â€Å"uniqueness and boldness† into the scent. 5. Intensify consumer awareness of Tory Burch by creating special promotions during the Holiday Seasons. 6. Capitalize on the â€Å"young professional† market: create a sub-collection of trendy suits and business attire for women entering the business world. . Continue to produce the â€Å"Reva Ballet Flat† with modern updates every year, so that it becomes a timeless shoe that consumers cannot live without. 8. Offer â€Å"TB T-Shirt Customization† services online: where consumers have the opportunity to pick from a pre-chosen selection of fabric prints, pick the style of tee-shirt, a nd pick their size to have their own â€Å"custom† TB garment. This will be effective because Tory will be able to keep its price point low, as the raw materials cost for tee-shirts is very low, while giving the consumer the impression of a unique and quality product. 9. Create an online community for Tory Burch shoppers to communicate, consisting of a blog where loyal shoppers can talk about their favorite trends and styles. This will build the idea of the Tory Burch â€Å"lifestyle† and will encourage consumers to buy TB products as an extension of this lifestyle. Works Cited: Agins, Teri. â€Å"The Boomer Balancing Act. † The Wall Street Journal. November 3, 2007. Agins, Teri. â€Å"How Tory Burch Found Her Stride. † The Wall Street Journal. February 1, 2008. Chanel. www. Chanel. com. Chase, Jane. â€Å"The Glory of Tory. † Connecticut Cottages and Gardens. May 1, 2008. Diane von Furstenberg. ww. DVF. com. â€Å"Goyard and Tory Bruch: 5th Avenue Style Tribe. † The New York Times. April 24, 2007. Gucci. www. Gucci. com. Karasyov, Carrie. â€Å"Tory in All Her Glory. † Town and Country Magazine. February 2008. Loomis, Rick. â€Å"There’s Something About Tory. † The Los Angeles Times. June 1, 20 08. Marc Jacobs. www. marcjacobs. com. Marx, Linda. â€Å"Tory’s Story. † The Boca Raton Observer. April 1, 2008. Mind Tools. â€Å"Porter’s Five Forces. † January 18, 2008. www. mindtools. com Moore, Booth. â€Å"Tory Burch has turned her line of Classics into a line of Must-Have Lifestyle Brand. †; http://www. newsday. om/features/lifestyle/ny-lstory0602,0,345077. story. ; The Los Angeles Times. June 1, 2008. O’Brien, Diane. â€Å"When Imposters Knock Off Profits. † December 1, 2003. â€Å"Preppy Chic Flip Flops are All the Rage This Summer. † The Houston Chronicle. June 1, 2008. Theory. www. theory. com. â€Å"Tory Burch: Targeting soccer moms and yummy mummies. † The Business of Fashion. November 6, 2007. â€Å"Tory Branches Out. † Women’s Wear Daily. May 24, 2008 Primary Sources: Interviews with: 1. Kerry Lynne Carerra. Public Relations and Marketing Director of Tory Burch, LLC. 2. Caitlin Donovan. Pub lic Relations Assistant.